Culture shapes what we call “real music"—rooted in human intention, lived experience, and emotional connection. As AI-generated tracks flood the charts, those ideas of authenticity are being challenged, and we’re left renegotiating what “real” even means.

SPLY Concepts is a Chicago-based, multidisciplinary cultural organization built on deep cultural research and real-world execution. We operate as a cultural intelligence network that studies what’s actually moving in the everyday, then turns those insights into work that shifts communities, brands, and experiences forward.