6/3/2026
1:41 AM
PROJECT ICEMAN: DRAKE'S 2025–2026 LORE DROP
The timeline was shaking, the streaming charts were absolutely flooded, and the business move was big-brain. Here’s a quick masterclass on how the Iceman trilogy completely broke the simulation.
May 23, 2026
Moving NOW
Decoding the Sports-Fashion Matrix
In luxury right now, the biggest style icons aren’t actors or pop stars—they’re athletes. Tunnel walks have become runways inside the sports–fashion industrial complex, where every fit reads as identity, performance art, and advertising all at once. This piece uses perspective to show how different online communities decode the same looks—and decide who gets cultural value.
May 10, 2026
Culture
May 2026
How Culture Shapes What Counts as "Real Music" in the AI Era (and why we're all kinda lost rn)
Culture shapes what we call “real music"—rooted in human intention, lived experience, and emotional connection. As AI-generated tracks flood the charts, those ideas of authenticity are being challenged, and we’re left renegotiating what “real” even means.
Mar 2026
SPLY Concepts Launches Research-Driven Cultural Organization Powered by areyouasociated
SPLY Concepts is a Chicago-based, multidisciplinary cultural organization built on deep cultural research and real-world execution. We operate as a cultural intelligence network that studies what’s actually moving in the everyday, then turns those insights into work that shifts communities, brands, and experiences forward.
March 2, 2026
Press Room
March 15, 2026